PhuzaWize Campaign

PhuzaWize Campaign

Launched in March 2010 the Phuza Wize campaign was the central focus of the highly acclaimed television programme, Soul City.

Objectives of the Phuza Wize Campaign:

  • To reduce violent behaviour by men aged 15-35 by 10% by 2014
  • To highlight the link between alcohol misuse and new HIV infections; and to reduce these infections.

Series 10 which focused on the link between alcohol consumption and violence reached over 5 million adult South Africans.